THE CUSTOMER MARKETING LAB
The Industry Leaders Playbook: Recognition That Drives Pipeline
Monthly Workshop Series
Workshop ended - Recording will be available soon.
Your advocacy programs engage a wide range of customers, across many activities, but they don't necessarily elevate your top champions or build deeper relationships with leading advocates.
And there lies untapped opportunity for incredible growth. Learn how you can give your best customers something genuinely valuable: visibility, credibility, and the positioning of an industry leader, conferred deliberately, not earned by accident.
In this Customer Marketing Lab, we'll walk through how to build an Industry Leaders Program: how to select the right customers, give them a personal brand worth having, and connect their engagement back to Sales and Customer Success. We'll also see how BASE's newest capabilities support this workflow live.
Hosted by:
Anat Oron
Customer Marketing & Customer-Led Growth Advisor
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Gal Biran
CEO and Co-Founder
BASE AI
WHAT YOU'LL LEARN
A workflow you can adapt the same week.
01
How to identify which customers are the right fit to receive industry leader status, using engagement signals instead of guesswork.
03
How to design a structured first experience, from invite to a published leader profile.
02
How to build a personal brand for a customer that gives them real standing with their peers, not just a vendor badge.
04
How to route new leader activity to Sales and Customer Success so the program creates pipeline, not just goodwill.
WHO SHOULD ATTEND
Built for the people who own the relationship after the deal closes.
Customer Marketing and Advocacy leaders building structured recognition programs.
Revenue and GTM leaders focused on retention, expansion, and customer-led growth.
Customer Success leaders looking to activate their best customers beyond renewal calls.
Community or Lifecycle Marketing teams responsible for post-sale engagement.
TAKE HOME
The Lab Kit
Every session ends with something you can actually use, not a slide deck recap. This one gives you the building blocks to launch an Industry Leaders Program without starting from a blank page.
- A customer selection scorecard based on engagement signals.
- An invite script that frames the program as a credential, not a favor.
- A leader profile template you can launch with minimal setup.
- A handoff brief for routing leader activity to Sales and CS.